"Yellowpadding" is our approach to: 1. listen to your needs, goals and objectives 2. reveal questions and answers 3. discover ideas and solutions
The 4 key steps of our approach
"Brain squeeze" - questions to start a learning relationship. Questions about you, your client, your client's opportunities - the 5 W's plus questions about primary messages, differentiation in the marketplace, your brand's language and voice, etc.
Ideation process - taking the information we have and pinching, pulling and molding it. Debating the answers, which can lead to more questions.
Research & discovery - initial research on the marketplace, partners and competition, along with ideas and solutions.
Solutions & products - our recommendations for you
Each step starts, ends and is focused on your central goals.